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consistent omnichannel communication and experience


on Decision Makers


Leveraging Data, Analytics and AI for Automation

Our Story

About Us

the-media-consulting-group (or in short MCG) was founded in 1998 in Germany
and provides services to its customers throughout Europe today.

the-media-consulting-group is an expert team of professionals
who possess a deep understanding of digital marketing strategies
and digital business transformation combined with
data-driven management approaches, analytics and AI.

Our primary objective is to help our clients
harness the power of digital to achieve their goals,
be it increasing brand visibility, driving sales, managing reputation,
or creating engaging communications strategies
and contents that resonate with the target audience.

How We Work?

Customer-Centric, Connecting the Present to the Future

the-media-consulting-group thrives on collaboration. We build strong partnerships with our clients, working hand-in-hand to achieve our clients' goals. By combining our expertise and understanding of digitalization with the client's industry knowledge, we create a formidable force that surmount any transformation challenge.


What motivates Us?

To enhance the media and marketing excellence of our customers

As the world becomes increasingly digital and data-driven, the-media-consulting-group helps businesses adapt and thrive in new digital realms. We develope comprehensive online communications, media and digital marketing strategies and guide our clients through the process of creating engaging digital channels and platforms.


What is Our Value Proposition?

25+ years of experience in digital transformation and developing digital media and marketing strategies

Every single strategy, plattform or app we have designed and created was built on the same belief that the strategy, plattform or app should focus on performance, effiency and tailor-made for the organization and company.


The biggest part of digital transformation is changing the way we think.

Our Expertise

Media & Tech Strategy Consulting

We help companies accelerate sustainable and inclusive growth through innovative, data-driven and integrated digital media and technology strategies by building internal capabilities, integrating digital and analytic tools into organizations, and transforming the way companies across industries operate to improve their businesses in substantial ways.

Developing Omni-Channel Communications Strategies

We advise, design and implement integrated digital communication strategies for companies, brands, products and organizations. Our expertise lies in creating message which go viral and ensuring consistent information across various channels.

Building Brands and Reputation Online

We increase online visibility, build up brand equity, and help promote support all while improving online brand reputation, poweered by strong academic expertise in ifluencer marketing strategies and online review management.

Defining Influencer Marketing Strategies

We leverage the full spectrum of advanced social tools, on-hand skill sets and key knowledge of the social media industry to execute any type of social media campaign. Our social media services are designed to create killer campaigns that drive above average results for brands.

Managing Digital Customer Experience (DCX)

We identify all digital touchpoints brands share with customers across platforms throughout the entire customer journey and improve, reimagine, and re-innovate brands' engagement and personalized interactions with customers online.

Developing Content Marketing Strategies

We set up effective growth content marketing team, match brand's content to visitors needs and position brand's content marketing for business growth.

Automating (Online) Communication Through AI

Artificial intelligence (AI) is revolutionizing the way brands communicate digitally. With the power of AI, we empower businesses to create personalized, automated experiences that can be tailored to the individual user.

We’ve moved from digital products and infrastructure to digital distribution and web strategy to now into more holistic transformations that clearly are based on mobile, social media, digitization, and the power of analytics, and we think it’s really a new era requiring new strategies.

Our Offer

Executive Education

Designed For Impact, Our Customized Executive Education Trainings Equip You With The Skills To Transform.

John F. Kennedy

"Little Jack is born on a day so cold that his heart remains frozen.“Leadership and learning are indispensable to each other."

Sydney J. Harris

"The whole purpose of education is to turn mirrors into windows."

Johann Wolfgang Von Goethe

“In the end we retain from our studies only that which we practically apply.”

Your Contact

Let's talk

the-media-consulting-group GmbH
Forlenweg 11
76571 Gaggenau


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